Way Out West was the first public art installation by Art City Project. For approximately one month until August 17th 11 billboards, 3 bus shelters and 4 rolling Muni buses were the walls of this outdoor art gallery.

The show featured art by local artists:
Brett Amory, Apex, Pakayla Rae Biehn, Anthony Discenza, Double Zero (Annie Vought and Hannah Ireland), Jeremy Fish, Casey Gray, Desirée Holman, Chris Johanson, Jet Martinez, Alicia McCarthy, Alia Penner, Andrew Schoultz, Dave Schubert, Jen Stark, Zio Ziegler

The billboards were all photographed by Larry Jones.

15th and 16th Streets at South Van Ness was the epi-center of the exhibit with 7 billboards spread over these two intersections. Several of the billboards had high visibility with the smaller ones partially obscured by a tree.

Bus Stops

Bus Art

The concept

This project was initiated by Luke Groesbeck, the founder of Art City Project. He asked the question

“what happens if instead of trying to sell something, we’re investing in art, we’re investing in culture?”

For one month he put money where his mouth is. He raised $100,000 for this pilot project, renting ad billboards for one month, which is the standard period for the industry The buses were based out of the Potrero yard and had commissary runs. During the course of the month he observed the foot traffic by the art and how much it was blogged on social media for his bigger project which is to rent the existing 7,000 ad space in San Francisco and cover them with photos and paintings.

Learn more about Art Project

Please visit Hello Art City to learn more about the artist, their art and the people behind this project.