Hotel Zetta is a luxury boutique hotel situated in Soma (South of Market) of San Francisco within walking distance of Union Square, the Financial District and many SF based tech companies. It offers high tech conveniences in the guest rooms like a smart TV and a playroom with a pool table and shuffleboard and Wii that runs an app with 3D street directions to many popular Bay Area destinations and beyond.

Throughout the hotel is eye popping art including floppy disk portraits by Nick Gentry,a chandelier made of eye frames and a bar backdrop composed of wine bottles. They recently commissioned emerging artist Jonathan Matas to paint an eight floor stairwell.

The art does not appear to have a particular theme. It begins and ends with black and white line art with a mixture of color and murals in between. Eight flights down ends as quickly as it begins with each turn peaking your curiosity. There is a wild finish at street level that causes one to look back to see if anything was missed. As we walked down the stairs it harkened back to a statement Jonathan made in an interview we had with him a year ago.

I’m constantly trying to plan, Then watch my plan get overthrown by the beautiful demons of spontaneity. Then I try being spontaneous, Only to watch concepts of what I am doing begin to converge and decide they are a plan. Then I plan to make a plan and abandon the plan as necessary, You can see the contradictory nature of that. Then I try neither planning nor not planning, And realize I’m cornered in this conceptual box and that there is only one way out. Every once in a while, I’m just making art. That is why I like being put on the spot, without any time to think about what I am doing or not doing.

The hotel has signs on the stairwell door on every floor encouraging guest to see the art and use the stairs.

Hotel Zetta filmed an interview with Jonathan Matas discussing his thoughts as they view his art in the stairwell. It will be released shortly.

Learn about the hotel

Visit Hotel Zetta

Learn about the artist

Check out www.jonathanmatas.com
His socially acceptable stalking page at www.facebook.com/jonathanmatas
His street art in the Bay Area with interview we posted last year. Jonathan Matas