The Hotel Zetta in San Francisco has scored again. This Viceroy Hotel located next to the San Francisco Center in the heart of the City recently upped the ante with its latest addition to the unique art experience they have created for their guests. From the moment you walk into their hip sophisticated lobby you realize the hotel will be part of your special San Francisco stay.
Where most of the art is visible to the guests in common areas like the lobby, brasserie and guest rooms, this art is behind closed doors where normally guests don’t’ venture yet are encourage to visit at the Hotel Zetta.
Last year they invited Jonathan Matas to paint an 8-story stairwell they recommend their guests use for a bit of exercise. It ends up the murals are so engaging they make eight flights down feel more like one. The murals were so well received by both hotel staff and guests that management decided to paint their other stairwell. Read and see photos of the Jonathan Matas Stairwell
Apexer of San Francisco and New York based Buff Monster were lined up to aid Hotel Zetta in launching and judging a contest to select 7 artists to paint the stairwell. In April artists were asked to submit their artwork on Instagram. One of the finalists would also win a grand prize of $5,000 and a 4 day Viceroy Hotel vacation package. By May over 600 entries were made and the following artists were chosen: Steiner, Deb, Elle, Dirty Bandits, Mike Tyau, Pemex, and Griffin to paint and battle for the grand prize.
Within days a flurry of activity commenced with the entire stairwell being painted in 48 hours with a San Francisco theme. Apexer and Buff Monster also got into the act painting a 4 story outdoor light well and two guests rooms that open onto the well. 1amsf was an art sponsor supplying the spray. There was a grand unveiling reception open to the public where Griffin was announced the winner.
The photos are in the order that the art flows from the roof down. We are showing a sampling to encourage you to visit the hotel to see this stairwell as well as the other. View this one first then have a drink in the lounge or meal in the hotel restaurant then proceed to the other. Go top down on both. The Jonathan Matas stairwell ends at a door to the street. If you moved to San Francisco for a job with a start up suggest your parents and friends stay at the hotel so you can play the games in their playroom and enjoy walking down the steps.
























