Where: True Retail Store
Event Date: November 4, 2015
Event Time: 7:00 pm - 10:00 pm
Location: 1415 Haight St, San Francisco
Exhibit Dates: November 4 -
Ford Heads to Art Meccas to Debut Murals As Part of New ‘By Design’ Ad Campaign
Ford Motor Company launches “By Design” cultural campaign extension to emphasize its commitment to the arts
The extension, “Culture Collabs” will launch in three major cities – Detroit, Los Angeles’ Venice Beach and San Francisco
Culture collaborators include iconic music producer Alchemist, and director, designer and DJ Vashtie Kola
DEARBORN, Mich., Oct. 30, 2015 – In the spirit of continuing its commitment to innovation and the arts, Ford Motor Company launches a new cultural campaign today featuring collaborations and mural installations with influentials in three art meccas – Detroit, the Venice Beach neighborhood of Los Angeles and San Francisco.
“Culture Collabs” is an extension of Ford’s “By Design” ad campaign that debuted earlier this month spotlighting the latest lineup of Ford vehicles. The campaign aligns with the new overall brand expression – highlighted by an energy and cultural relevance that is critical to Ford.
Each market will collaborate with key influencers, such as iconic music producer Alchemist; director, designer and DJ Vashtie Kola; artistic crew The Seventh Letter; Michael Brown, owner of TRUE, the San Francisco retail store; and widely sought artist Naturel. In addition, a special music guest will take the stage to perform in Venice Beach and San Francisco.
The mural installations will be available for viewing over a two-month period, starting today in Detroit, Nov. 1 in Venice Beach and Nov. 4 in San Francisco.
“By Design” features a broad range of Ford cars, from Focus Electric to Ford GT, and highlights the passion and innovation that goes into the company’s entire lineup of cars – all by design.
“Culture Collabs” is the latest example of Ford’s commitment to the multicultural audience, and will be supported in digital, social and out-of-home media channels.
Be sure to join Ford in the conversation by following hashtag #FordByDesign.
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.